And if you have a 3D product visualization, investors can see exactly what you’re talking about and they can make their decision to invest in your company based on proof of concept provided in the 3D rendering. If you’re a startup and you need cash, you need it BEFORE you manufacture a product. 3D product visualization can do all of this and more. You can’t show cross-sections of a product. You can’t zoom into the interior of your product and see it working through an invisible wall. Think of all the things that you can’t do with a camera: you can’t have an exploded view of a product showing all the inner workings unassembled in a way that demonstrates how it all fits together. You Can Show Your Product In Ways A Real Camera Can’t Do it all on the computer and get it perfect, in a form that can rotate 360 degrees, and knock their socks off. And then think of getting stakeholder buy in: 3D product visualization lets you show off your product in the early stages–to investors, to manufacturers, to executives who need to buy into the idea–and you don’t need to go through all the process of machining and making molds and hiring modelers and getting the paint job done just perfectly so. A 3D visualization at this point could show you things about your product that you never thought of before–both the good and the bad. Think about the prototyping process: you may come up with the greatest idea on the back of a napkin, maybe flesh it out a bit more on paper, and then meet with the development team and hand it off. It’s More Affordable Than Building a Prototype You get the best version of the product imaginable. But with 3D visualization we can create the PERFECT diamond ring. You’re going to have clarity and color issues. Think of a diamond ring, close up, getting the best treatment a camera can give. Yes, you may have an amazing product, but with a 3D product visualization you can control EVERYTHING about the image. A 3D Product Visualization Looks Better than the Real Thing Check out this article: Executives Prefer to Watch Video Than Read Text #3. Long gone are the days of the text-heavy magazine ads, forever replaced by the VW Beetle ad to “Think Small”. People don’t read advertisements anymore–they look at pictures.
Instead your eyes are probably flicking from header to header, point to point, trying to get the whole gist of the article. Tell the truth: you’re probably not reading this article starting at the beginning and going straight through to the end. And Steve Jobs did it simply with four 3D visualizations in what is considered one of the best product launches of all time. It’s when Apple introduced the iPhone: they did it with 3D product visualization that instructed you to know that what was once three products–a phone, an iPod, and an internet communication device–was now one product.
When you think of 3D product visualization you don’t need to think of video games and big budget films–some of the best 3D product visualizations are the most straightforward. 3D Visualizations Make the Complex Simple Here are nine ways your business can benefit from 3D product visualization. But just because we think they’re self-evident doesn’t mean we’re not going to give you some examples: The reasons for 3D visualizations are almost self-evident-you can probably think of dozens of examples of products and concepts you understand better because you have seen a 3D visualization. There are so many things that 3D visualization can do that will help your customers to understand your business, see the benefit of your products, and ultimately help increase sales. 3D product visualization is becoming more common every year, and it’s not hard to see why.
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